Empowering women entrepreneurs across India
What is Amazon Saheli?
An Amazon initiative to bring to the fore locally made products from women entrepreneurs in India. A program to enable women to become successful sellers on Amazon.
Amazon Saheli Benefits
Subsidized Referral Fee
Reduced referral fee will stand at 12% or less depending upon the category
Personalized Training for a Quick Start
Training support on how to Sell on Amazon to kickstart the business
Account Management Support
Our account manager will guide you in your initial days as a seller
Imaging and Cataloguing Support
Professional product photoshoot and product listing support to get your account live
Increased Customer Visibility
Your products will also be displayed on the Saheli store on Amazon.in to help you get noticed by more customers
Leverage our marketing initiatives to grow your brand
Hear more from our Sahelis
Through Amazon Saheli, women trained by greenBUG, are able to conveniently make & sell the products, allowing them to earn a dignified income
Women artisans of iVillage create handcrafted exquisite products. Through Amazon Saheli, iVillage has empowered over 600 women from 96 villages
From our marketing events
Frequently Asked Questions
Get answers to the frequently asked questions about Amazon Saheli
What does Saheli mean?
The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneur by enabling them to become successful online entrepreneurs.
I am a woman entrepreneur, affiliated with one of the Amazon partners. I sell products offline and/or on other portals. Can I be a part of Amazon Saheli?
Yes, you can apply for the program and we will validate all the details you provide. Once you apply successfully, we will send you all details to start selling on Amazon.in as a Saheli seller. To receive Saheli benefits of reduced referral fee, imaging and cataloguing support for launching your business on Amazon, you need to be affiliated with one of our partners.
I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program?
Yes . Please fill the form available in the 'Apply now' section. We will review your submission and get back to you.
Can I avail all the benefits, if I am already selling on Amazon?
Your products and story will be added to Amazon Saheli Store.
Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon you are not eligible for the launch support.
We are an NGO/Not for Profit Organization. How can we partner with Amazon Saheli?
If you are a government run body/NGO/Not for Profit and are helping women entrepreneurs in selling products and you meet our requirements, we will onboard you as our partner. Please apply on the link given on this page.
What are the requirements to sell under the Saheli program?
As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following minimum requirements to Sell on Amazon – Your proprietorship details, contact details, bank account, PAN Number and GST. You can click below to know more about Selling on Amazon.
I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?
You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link-
Who will take care of my logistics, inventory and seller account?
Saheli team will only help you get started on Amazon with training, account set up,free imaging & cataloguing and account management support in your initial 30 days as a seller on the platform. You will be managing your seller account.
If you want services to ship during or after the first 30 days, you can avail FBA or easy ship services as per applicable cost. You can read more about the same below:
How will I get notified of the training schedule? How much do I need to pay for them?
I have already applied but there has been no response. How can I escalate the same to Amazon?
You can write an email to firstname.lastname@example.org and we will get in touch with you.
I still have queries, how can I get in touch with you?
You can write to us at email@example.com. We would be happy to assist you.
Join the Amazon Saheli Family
Take your woman-run business to new heights
Popular categories to sell online in India
Sell Face Masks & Gloves
Sell Medical Equipment
Sell Hand Sanitizers
Sell Beauty Products
Sell Home Products
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