Amazon Global Selling - Easysell

Amazon Global Selling


Go from local to global with Amazon

Expand your business globally & reach millions of customers around the world with Amazon Global Selling

What is Amazon Global Selling?

Amazon Global Selling is an eCommerce exports program that helps you take your business from India to the global markets. With 200 million paid Prime members and over 300 million customers globally, you can leverage Amazon’s global scale across the 18 global marketplaces in 200+ countries and territories.

Why export with Amazon?

Global reach


Countries & territories for sellers to expand to and reach millions of shoppers

Revenue potential

$3 Billion+

eCommerce exports sales on Amazon Global Selling, helping Indian entrepreneurs to export

Growing community

200 Million

Paid Amazon Prime members across the world

Grow your Business globally

Why limit to India when you can acquire new international customers? Amazon Global Selling takes your business to millions of customers across the world.

Diversify your sales all year round

Not just Diwali, make the most of international peak selling seasons & sale events like Prime Day, Christmas, Black Friday, Cyber Monday and Ramadan, among others. Choose from 30+ categories to sell globally.

Use Amazon's tools for easy expansion

You can focus on your business while Amazon helps you with international logistics like Fulfillment by Amazon (FBA) and customer service, among others.

Start your global selling journey today!

Where to Export?

North America

USA, Canada and Mexico

Sell in North America and make the most of the expanding export trade between India and other developed countries.


Germany, UK, France, Italy, Spain, Sweden, Poland and the Netherlands

With just 1 account, you can reach customers across 8 different countries shopping in Amazon’s European stores.


Japan, Singapore and Australia

Be a part of the world’s third-largest economy by selling in Japan or benefit from a growing customer base in Singapore or Australia.

Middle East

UAE and Saudi Arabia

Start selling in Middle East markets of UAE and Saudi Arabia with Zero Monthly subscription fee.

How to become an Amazon seller?

1. Decide where & what to sell

Understand the market opportunity for your export business and select the suitable international marketplaces where you want to sell.

2. Register & list your products

Register as an Amazon global seller and use Amazon's state-of-the-art logistics to make your product listing across marketplaces quick and easy to manage.

3. Deliver your products

Worried about delivering globally? Use Fulfillment by Amazon (FBA) services for shipping your products to any part of the world. You can also choose other shipping methods.

4. Get paid & grow your business

Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services.


We are going to use Amazon's global footprint to export $10 billion of 'Make in India' goods by the year 2025.

Jeff Bezos
Founder & CEO, Amazon Inc.

All about Global Selling

Find out more about Amazon Global Selling and stories of thousands of Indian sellers who have successfully expanded globally.

Shipping made easy

You sell it, we ship it. With Fulfillment by Amazon (FBA), all you have to do is ship your products to Amazon’s international fulfilment centers. Amazon stores, packs and delivers products on your behalf.

Frequently Asked Questions

What are the regulatory requirements to sell home textiles internationally?

Amazon’s Global Selling Program gives Indian MSMEs/ Entrepreneurs/ Retailers access to sell their products to the consumers worldwide through ecommerce.

How does Amazon Global Selling work?

Amazon Global Selling gives access to sell in 18 global marketplaces in Americas (US, Canada, Mexico & Brazil), Europe (Spain, France, Italy, Germany, Sweden, Netherlands, Poland, Turkey & UK), Middle East (UAE, Saudi Arabia) & Asia-Pacific (Japan, Singapore & Australia).

With this program, Indian MSMEs/ Entrepreneurs/ Retailers can list and sell their products on Amazon’s international ecommerce sites such as,,, etc., enabling them to showcase their products to customers across 200+ countries and territories. While sellers build an import export business, Amazon helps them take their products global with ease.

What products can I sell on Amazon international marketplaces?

Top selling product categories from Indian sellers are

Home Essentials (Bedsheets, Pillow cover, Curtains & more)
Health & Personal Care (Hygiene, Personal care, Home care, Toiletries & more)
Beauty Products (Personal grooming, makeup & more)
Apparel (Men’s, Ladies, kids fashion)
Office Products (Office essentials, Dairy, Notepad, Novelties & more)

Fast growing product categories from Indian sellers are

Medical Instruments (Thermometers, BP monitors & more)
Scientific instruments (lab instruments, calculator, lab essentials & more)
Toys & Sports (Kids toys, learning/ activity boxes, robotic toys & more)
Handicrafts (Tanjore Bubbleheads, paintings, Channapatna toys & much more)
Ayurveda (Personal care, Health supplements & more)

What do I need to register as a seller on Amazon?

To register yourself as a seller in Amazon international marketplaces, you need
  • Email ID & Mobile Number
  • Valid Business Address
  • Credit Card and Company/ Individual Bank Statement
  • National ID proof
In addition to the above documents you need VAT document for selling in Europe & Middle East. Amazon has a list of trusted third party service providers who can help you in getting required documentation.

How can I start selling internationally?

All you have to do is
  • Select the product you want to sell
  • Select the marketplace where you want to sell
  • Register with Amazon Global Selling & showcase your products
  • Ship your products to Amazon fulfillment centers through an Amazon Solution Provider Network partner
Amazon shall assist you with
  • Storage of your products in state of the art fulfillment center
  • Showcasing your product to customers who are searching for the same across the world
  • Packing & delivering the product to customer once he/ she orders, within 2 days
  • Payments are credited to seller’s bank account in INR or in International currencies as per their preference.
Please note – To register to sell in US, Europe, Japan and Australia on Amazon (professional selling plan), a subscription fees of USD 39.99 (US), EUR 25 (EU), JPY 4,900 and AUD 49.95 (AU) is charged. For the same, you will be required to provide a valid international credit card.

I don’t have a Amazon India seller account, can I still sell on other Amazon marketplaces?

Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.

I am already selling on and have a seller central account, how can I sell globally with Amazon?

If you are already selling in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.

How is Amazon facilitating payments?

Amazon ensures that the amount gets credited in your preferred bank account & in your preferred currency (INR, USD, GBP, EUR, YEN, AED, etc.)

Expand your business internationally now!

Join our family of thousands of Indian sellers selling globally

Region wise selling guides



Middle East




Customers in India need Covid19 essentials now more than ever.

Popular categories to sell online in India

Sell Face Masks & Gloves

Sell Medical Equipment

Sell Hand Sanitizers

Sell Grocery

Sell Books

Sell Beauty Products

Sell Home Products

Sell Kitchenware

Sell Furniture

Sell Shoes

Sell Clothes

Sell Toys

*Disclaimer : All the content and images used in this page is copyrighted by Amazon only.