Programs-2 – Easysell

Amazon Easy

Amazon Global Selling

What is amazon global selling?

Amazon Global Selling is an e-Commerce exports program that helps you take your business from India to the global markets. With 150 million+ paid Prime members and over 300 million active customer accounts globally, you can leverage Amazon’s global scale across the 17 international marketplaces in 200+ countries and territories.

why export with amazon?

Global reach
200+ Countries & territories for sellers to expand to and reach millions of shoppers
Revenuepotential
$ 2 Billion+ eCommerce exports sales on Amazon Global Selling, helping Indian entrepreneurs to export
Growing Community
150 Million Paid Amazon Prime members across the world
Grow Your Business Globally
Why limit to india when you can acquire new international peak selling season & sale event like prime day, Christmas, Black Friday, Cyber Monday and Ramadan, among others. Choose from 30+ categories to sell globally.
Use Amazon’s Tools For Easy Expansion
You can focus on your business while amazon helps you with international logistics like fulfillment by amazon (FBA) and customer service, among others.

Where to export?

North America
USA, Canada and Mexico
Sell in North America and make the most of the expanding export trade between India and other developed countries.
Europe
Germany, UK, France, Italy, Spain, Sweden & Netherlands
With just 1 account, you can reach customers across 7 different countries shopping in Amazon’s European stores.
Asia pacific
Japan, Singapore & Australia
Be a part of the world’s third-largest economy by selling in Japan or benefit from a growing customer base in Singapore or Australia.
Middle East
UAE and Saudi Arabia
Start selling in Middle East markets of UAE and Saudi Arabia with Zero Monthly subscription fee.

How to become an amazon global seller?

Decide where & what to sell
Understand the market opportunity for your export business and select the suitable international marketplaces where you want to sell.
Register & list your product
Register as an Amazon global seller and use Amazon's state-of-the-art logistics to make your product listing across marketplaces quick and easy to manage.
Deliver your product
Worried about delivering globally? Use Fulfillment by Amazon (FBA) services for shipping your products to any part of the world. You can also choose other shipping methods.
Get paid & grow your business
Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services.
All about Global selling
Find out more about Amazon Global Selling and stories of thousands of Indian sellers who have successfully expanded globally.
Shipping made easy
You sell it, we ship it. With Fulfillment by Amazon (FBA), all you have to do is ship your products to Amazon’s international fulfilment centers. Amazon stores, packs and delivers products on your behalf.
Expand Your business internationally now!
join our family of thousand of indian seller selling globally

Amazon Pay

Register as an amazon pay merchant and start accepting payments from anyone
Safe and Contactless
Instant to Bank Account
Easy Registration
Accept remote payments from anyone
Zero Charges
Get access to amazon customers

Please login to amazon mobile app for merchant registration and UPI setup.

What is amazon karigar?

An Amazon initiative to bring to the fore India's rich handicrafts heritage sourced locally from across the country. A program to enable artisans and sellers crafting authentic handmade products to become successful on Amazon.

Frequently asked question

Get answers to the frequently asked questions about Amazon Karigar

I sell handcrafted products. However, I do not have any handloom mark or any other authentication. Will I be able to join Karigar and get the benefits of reduced referral fee?

Please apply to the program and furnish all the documents that you can share to validate that your products are genuinely handmade. We will get in touch with you to validate the same. Only when we are able to establish that your products are genuinely handcrafted, you will be able to join Karigar and avail its benefits including reduced referral fee. Having an authentication certificate will help in faster processing of application

I am already selling on Amazon. Can I be a part of Karigar program?

No, currently the program is for new sellers registering directly with Amazon Karigar program. We will let you know once we open this to existing Amazon.in sellers.

We are an NGO/Not for Profit Organization. How can we partner with Amazon Karigar?

If you are a government run body/NGO/Not for Profit and are helping artisans, we will onboard you as our partner. We will help artisans referred by you in selling on Amazon. Please apply on the link given on this page.

What are the requirements to sell under the Karigar program?

In addition to the other requirements mentioned in these FAQs, your products should not be machine made and you need to have all the minimum requirements to Sell on Amazon – proprietorship details, contact details, bank account, GST, PAN are mandatory. If you do not qualify, you can click here to know more about Selling on Amazon.

I don’t have GST and I want to sell my products online. How can Amazon Karigar help me?

You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link.

Who will take care of my logistics, inventory and seller account?

Karigar team will only help you get started on Amazon with training, account set up and account management support for the first 30 days. You will also be provided with one-time imaging & cataloguing facilities, at no extra cost, with respect to the products with which you want to launch on Amazon. However, you will be managing your seller account yourself.

If you want services to ship during or after launch, you can avail FBA or easy ship services as per applicable cost.

How will I get notified of the training schedule? How much do I need to pay for them?

Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get a webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Karigar program at no cost.

I still have queries, how can I get in touch with you?

can write to us at saheli-karigar@amazon.com. We would be happy to assist you.

What is amazon saheli?

An Amazon initiative to bring to the fore locally made products from women entrepreneurs in India. A program to enable women to become successful sellers on Amazon.

Frequently asked question

Get answers to the frequently asked questions about Amazon Saheli

What does Saheli mean?

The word Saheli in Hindi literally means a female friend. Amazon is acting like a friend to the women entrepreneur by enabling them to become successful online entrepreneurs.

I am a woman entrepreneur, affiliated with one of the Amazon partners. I sell products offline and/or on other portals. Can I be a part of Amazon Saheli?

Yes, you can apply for the program and we will validate all the details you provide. Once you apply successfully, we will send you all details to start selling on Amazon.in as a Saheli seller. To receive Saheli benefits of reduced referral fee, imaging and cataloguing support for launching your business on Amazon, you need to be affiliated with one of our partners.

I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program?

Yes . Please fill the form available in the 'Apply now' section. We will review your submission and get back to you.

Can I avail all the benefits, if I am already selling on Amazon?

Your products and story will be added to Amazon Saheli Store.

Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon you are not eligible for the launch support.

We are an NGO/Not for Profit Organization. How can we partner with Amazon Saheli?

If you are a government run body/NGO/Not for Profit and are helping women entrepreneurs in selling products and you meet our requirements, we will onboard you as our partner. Please apply on the link given on this page.

What are the requirements to sell under the Saheli program?

As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following minimum requirements to Sell on Amazon – Your proprietorship details, contact details, bank account, PAN Number and GST. You can click below to know more about Selling on Amazon.

I don’t have GST and I want to sell my products online. How can Amazon Saheli help me?

You need to have GST to Sell on Amazon. Don't have GST? You can connect with a third party service provider to help you get GST by clicking on the below link.

Who will take care of my logistics, inventory and seller account?

Saheli team will only help you get started on Amazon with training, account set up,free imaging & cataloguing and account management support in your initial 30 days as a seller on the platform. You will be managing your seller account.

If you want services to ship during or after the first 30 days, you can avail FBA or easy ship services as per applicable cost. You can read more about the same below.

How will I get notified of the training schedule? How much do I need to pay for them?

Once you are invited for the program, you will get an SMS or E-mail notification with the exact date and location of the training if it is an offline workshop or you will get webinar registration link if it is an online training session. This onboarding session will be for all the sellers launched under the Saheli program at no cost

How to sell on amazon

1

Become a Seller

Create an account and list your products on Amazon.in. All you need to set up your account is your GST/PAN information and an active bank account.

2

Customer Place Orders

Not only regular customers orders, you can also receive bulk purchases from business, too and receive input tax credit. With advertising, you can maximize your exposure.

3

Deliver your Product

When you sell on Amazon, you can choose how storage, packaging, delivery & returns are handled. With FBA or Easy Ship, Amazon will handle delivery & customer returns. You can also choose to ship the product yourself.

4

You Get Paid for Your Sales

Funds from your completed sales will be deposited in your bank account (deducting Amazon fees) every 7 days, even for Pay on Delivery orders.

Common Questions

Who takes care of packaging? If I take care of packaging, where do I get the packaging material from?

Packaging depends on your which fulfillment option you use to deliver your products. With FBA, we take care of packaging your product in a delivery box. With Easy Ship and Self Ship, you will have to take care of packaging, and you can purchase Amazon packaging material.

Who takes care of shipping?

This depends on which fulfillment option you use to deliver your products. With FBA & Easy Ship, Amazon will handle the delivery of products to customers (and returns). When you choose Self-ship, you will deliver the products yourself where you can use third party courier services or your own delivery associates (for Local Shops)

What are the different fees applicable when I sell on amazon?

Amazon charges two common fees: Referral Fees (% fee based on your product category) and Closing Fee (flat fee for every order placed). The remaining fees will be charged based on your fulfillment option & program/service you are availing from Amazon.

How can I calculate fees that I have to pay to amazon for my products?

To calculate your fees, you would first need to understand the Amazon Fulfillment options available to you, and choose which one you would be using for your products. Many sellers choose combinations of fulfillment options.

Fulfillment by amazon:- Amazon stores, packs & delivers your products to the customers
Easy Ships:- You store & pack your products, Amazon delivers it to your customers
Self-ships:- You store, pack & deliver your products to your customers.

If I list my products using Sell on Amazon, will the customer know that he or she is purchasing from me on Amazon.in marketplace?

We will clearly indicate on our product detail pages and offer listing pages that the product is sold by you and the invoice will carry your name.

Product in-demand post COVID-19

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Join our family of 7 lakh+ business who sell on amazon.in

Transformations

The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams. These are the stories of the inventors, authors, and small business owners who transforming their lives with amazon india.

Amazon today covers 100% serviceable pin codes in India and our services reach literally every nook and corner in India. And at the heart of our successful delivery strategy lies the last-mile connectivity program called ‘I Have Space’ or IHS. This program handles a significant proportion of our vast logistics volumes in India’s small towns and metro cities. Our delivery partnership with small store owners benefit us with last-mile connectivity, while our partners discover an extra source of income with zero investments.

Our partners in success

The success of the IHS program is the result of a robust collaboration we have with local entrepreneurs, who not only know their neighbourhoods like the back of their hands, but also enjoy the goodwill of their communities they reside in. This makes them excellent choices as local points-persons for the delivery and receipt of our products within small neighbourhoods. Under the program, local store owners are required to deliver products to customers within a 2–4 kilometre radius of their stores, which also double up as pick-up points for customers residing in the neighbourhood. On an average, our store partners deliver between 20–30 packages a day, while earning a fixed amount per delivery in return.

Win-win for store owners

What appeals to store owners is the opportunity to earn an extra income that often almost equals, and in some cases even exceeds, their primary income. Not only does the IHS program not require any investments from our partners, it also ensures a higher level of consumer traffic to their own stores—translating into a win–win strategy for all.

‘No investment needed’

Take the case of Arun, a mobile recharge and repair shop owner in Amritsar, Punjab. His business wasn’t flourishing and life was quite hard for him—he was barely able to meet daily expense of his family. But once he started working with Amazon, his life changed completely.

‘IHS has given me additional income’

For the differently abled ManojGatty, who owns a general store at Katipala in Karnataka, empowerment came in many different ways when he partnered with us. From a small-time retailer who barely earned enough to make ends meet, today he earns an additional income through his affiliation with IHS. His store has begun to grow in popularity in the locality, and what’s more, he has also hired a delivery hand. In his own words, “Amazon has given me and my family a new lease of life.”

‘It helped brighten a student’s future’

After partnering with us for the ‘I Have Space’ (IHS) program, Neha Raj, who owns a small kiosk of cosmetic goods in Patna, saw her monthly income more than double. Barely a few months into the program, moreover, she could even employ a young student, who paid his college tuition fees through his earnings as her delivery boy. “There is no greater joy than to be able to support my family and brighten somebody else’s future as well,” shares Neha. Today she helps deliver about 35-50 packages every day as an Amazon IHS partner, earning an extra Rs.18,000–20,000 per month.

Partnership that empowers and transforms

The program has already helped transform the lives of many of our local partners for the better, empowering them to achieve their personal goals by partnering with us. As the program’s name suggests, all that our partners need to bring to the table is “space” to store Amazon’s products, along with the ability to deliver these products to our local customers, and a willingness to let customers use their “space” as a pick-up point. This entire exercise also helps small store owners market their own business within the local catchment, while driving footfalls to their store—and earning an extra buck into the bargain. Currently, the program primarily utilizes local grocery, telecom, stationery, pharmacy, general stores and other small trade outlets, to name just a few.

Having launched the program back in 2015, today we have IHS partners in over 50 cities with most of them being present in Tier-II and III towns, such as Amritsar, Jodhpur, Ajmer, Kota, Vadodara, Bharuch, Nasik, Kolhapur, Belgaum, Tirupur, Warrangal, Vellore, Salem, Guntur, Raipur, Agra and Dehradun, in addition to India’s leading metro cities.

As of now, we have a total of 12,500 stores under IHS. The channel is instrumental in fulfilling our promises to customer as well as active in transforming lives across the country.

Amazon Local Shop Registration

Amazon Pay

Registration Process

Step 1

Application

Fill the form in the "Apply Now Button" linked below and we will contact you with next steps if you meet the eligiblity criteria described in the FAQ

Step 2

Onboarding and Training

Training support will be provided to help you with how to sell online, i.e. how to run an account on Amazon

Step 3

Imaging & Cataloging

For your initial launch, support will be arranged for the photoshoot of your products and detailed cataloging

Step 4

Launch Business

Once your account is launched, you products will be available for sale on Amazon.in Your products will also be visible on the dedicated Amazon Karigar store

Who can apply

You can apply to be a part of Amazon Karigar if you meet any of the following criteria:

  • Individual Artisan/Weaver Aggregator/NGOs Cooperatives/Government Emporiums who wish to start selling hand crafted, hand made products on Amazon
  • A Govt body/NGO/Not for Profit organization working to enable artisans

Registration Process

Please make sure you meet one of the following criteria

  • A woman enterpreneur already registered as a seller on Amazon.
  • A woman enterpreneur affiliated with our partners looking to sell on Amazon.
  • A Govt body/NGO/Not for Profit organization supporting women empowerment.

Step 1

Application

Fill the form in the "Apply Now Button" by selecting the application option.

Step 2

Training and Registration

We will evaluate your application. On successful evalution, we will start the registration and training process.

Step 3

Imaging & Cataloging

We will use prefessionals to take HD images of your products meeting the Amazon imaging requirements.

Step 4

Account Set-up

We will help you set-up your account to start your selling journey.

Who can apply

You can apply to be a part of Amazon Saheli if you meet any of the following criteria

  • A woman enterpreneur already registered as a seller on Amazon
  • A woman enterpreneur affiliated with our partners looking to sell on Amazon
  • A Govt body/NGO/Not for Profit organization supporting women empowerment

Sell on Amazon

Amazon Saheli

Amazon Karigar

Amazon Easy

Amazon Global Selling

Registration Form